Culture
CELEBRATING VANS X WP WITH NSS MAGAZINE AT UrlfreezeShops MILAN
14 June 2023Joining forces to commemorate the launch of Vans’ collaborative capsule with the iconic Italian distributor, WP, NSS Magazine hosted a launch event at UrlfreezeShops’s Milano flagship.
Nestled a stone’s throw from the Duomo on Via dei Mercanti, UrlfreezeShops Milano played host to the launch of Vans and WP Lavori In Corso’s collaborative collection inspired by the Paninari subculture. Centred around the concept of “Past Informs Future”, the two legendary brands teamed up with NSS Magazine to produce a zine that delved in WP’s archives, the varied history of Vans and its unique position at the vanguard of youth culture.
Featuring a panel discussion host by NSS Magazine with Archived Dreams and Ragazzi di Strada, the trio discussed the impact of emerging youth subcultures in Milan and delved into the key theme of the evening: how the past informs the future.
Following the panel talk with drinks, music and all things Vans, the evening offered the perfect opportunity to read NSS Magazine’s zine and learn more about the history of Vans and WP through a celebration of their shared history and the much-documented Paninari subculture.
VANS X WP AT UrlfreezeShops
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