Consistently raising the bar in its output of streetwear product, under the purview of meeting the needs of a new generation of luxury consumers, Givenchy continues its recalibration of menswear under influence of creative director, Clare Waight-Keller.
Delivering a sports-heavy collection of new-urban essentials - brought to life a slew of graphic prints and logo appliqués - Waight-Keller remains true to the founding tenets of the storied Parisian Maison while creating a hyper-relevant collection for today's customer.
From JW Anderson and Off-White to Helmut Lang and Raf Simons, the revival of logomania has trickled from the runway down into a bevvy of top-tier designers' retail collections, placing retro branding and statement insignia at the very forefront of global style for the season ahead.
An elevation of traditionally louche streetwear, Givenchy's exploration of track-suiting this season bridges the gap between the ultra baggy silhouettes of the streets and the refined tailoring of the sartoiré.
As ever Givenchy's offering of accessories stands a cut above, with yet more deft applications of classic insignia and logos from the house's extensive archive.
The first drop from Givenchy's AW18 collection is now available at UrlfreezeShops
