Nike Advanced Apparel Exploration 1.0 - Launching 14th September

Nike unveils their latest project, Advanced Apparel Exploration, which is set to change the face of athletic wear by using data analysis to inform garment design and specification.

The Advanced Apparel Exploration collection 1.0 is the first step in a series of data-informed clothing ranges to be designed by the international sportswear institution.

Made up of nine pieces, the capsule collection translates Nike's extensive bank of athletic performance data into a pattern which is fed through a state-of-the-art knitting machine. The result is the absolute pinnacle in performancewear garments, using data-mapping to provide extra ventilation and coverage where needed.

This convergence has allowed Nike to combine their pioneering data-mapped design with their existing Flyknit technology, allowing a length of nylon-spandex yarn to be woven in varying thicknesses across a single piece of fabric, rather than making use of the traditional cut and sew method which results in bulky seams which can irritate the athlete.

While traditional clothing design begins with flat pattern cutting, the process for designing the Advanced Apparel Exploration collection starts with an in-depth study of data Nike has collected from various athletes over the years.

Welcome to the future of sportswear.

Nike AAE 1.0 launches at UrlfreezeShops on September 14th.

Nike Advanced Apparel Exploration at UrlfreezeShops