PUMA and Maison Kitsuné’s Second Collaboration Celebrates Sports and Streetwear

Contemporary fashion operates as a sort of melting pot of influences, with culture, music and art all heavily intertwined. Maison Kitsuné sits at the core of that — in 2002, it was founded as a music label, with clothing eventually arriving three years later.

This season, the label partners with PUMA for the second time, creating a collection that celebrates that diverse approach.

The PUMA Suede Crepe and the Mirage Sport are reworked in the collection — chosen for their ties to music culture — transformed using playful colours and co-branding. The collection includes wardrobe staples like tees, hoodies and pullovers, too, which are detailed with Maison Kitsuné’s iconic fox and PUMA's logo.