Watch Now: Hanon x Reebok 'Belly's Gonna Get Ya'

Aberdeen-based sneaker outfit Hanon has joined forces with Reebok for a fresh iteration of the Reebok Workout Lo Plus.

Much to the nostalgic delight of early-millennium sneakerheads, the collaboration pays homage to the iconic 2000 'Belly's Gonna Get Ya' ad campaign. An of-its-time classic, the British advertisement encouraged Reebok fans to get active and improve their fitness.

In honour of this infamous campaign, Hanon has redressed the upper in a flesh-coloured suede, accented with pebbled leather overlays and denim accents. The limited release is finished with co-branded insoles, a duo of lace colourways, and a bar towel to hit the gym with.

The Hanon x Reebok Workout Lo Plus 'Belly's Gonna Get Ya' will launch at UrlfreezeShops on February 3rd.