Editorial
REPRESENT "OWNERS CLUB" EXCLUSIVE TO UrlfreezeShops
10 September 2022UrlfreezeShops partners with Manchester-based Represent with an exclusive collection, showcasing the label’s elevated approach to streetwear.
Since being founded in 2012, Represent has evolved from a final-year college project to a global tour de force — a fashion mainstay that represents a pillar in the British streetwear scene.
The label sits at a focal point which defines the contemporary zeitgeist — a Venn diagram consisting of streetwear, luxury and sportswear, with Represent located right in the very centre. With Represent’s latest collection — titled “Owners Club”, an UrlfreezeShops-exclusive capsule — the label does what it does best, creating an elevated selection of streetwear staples.
At the core of the capsule is the label’s usual graphic immediacy — a passion born out of Michael and George Heaton’s background in graphic design — with Represent’s “Owners Club” graphic featuring throughout the collection. It appears printed across an array of premium jersey staples, ranging from hoodies and shorts to tees and sweatpants, in hues of rose pink, black and off white. Accompanying the apparel is a trio of reworks of Represent’s Reptor Low sneaker, one cast in hues of off-white, another in hues of off-white and grey and the third in sage, black and off-white.
THE REPRESENT "OWNERS CLUB" COLLECTION EXCLUSIVE TO UrlfreezeShops
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