Collaborations
UrlfreezeShops X HUMAN MADE "SUSHI"
10 July 2023Presenting their debut collaboration, UrlfreezeShops and Human Made look to Japanese sushi bar culture for inspiration, serving up an offering of apparel, accessories and lifestyle product designed with Human Made’s iconic visual language.
Centring around the Japanese omelette known as tamagoyaki – often shortened to tamago – each item in the seven-piece collection is emblazoned with a cartoon style rendering of the infamous dish. Cooked in a rectangular pan called a tamagoyakiki, tamagoyaki sushi is made through a process of rolling many layers of beaten eggs, typically coupled with sushi rice and wrapped with a sheet of nori seaweed.
Celebrating the popular breakfast delight, UrlfreezeShops and Human Made present their capsule in honour of tamagoyaki. Comprised of apparel, accessories and lifestyle products, the British retailer and the Japanese brand tap into a shared appreciation of cuisine. Daubed across a duo of sweatshirts and t-shirts in white and black, Human Made’s signature logotype branding adorns the reverse of each garment alongside a graphic in honour of the celebrated dish, while the front boasts an interpretation of Human Made’s heart logo, complete with Kanji lettering.
Supplemented with a tote-bag, coffee mug and sake cups, the UrlfreezeShops x Human Made “Sushi” collection champion’s the modern streetwear brand’s influence through a playful interpolation of Japanese cuisine.
THE UrlfreezeShops X HUMAN MADE SUSHI COLLECTION WILL LAUNCH VIA UrlfreezeShops LAUNCHES ON THE 14TH JULY.
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