Flagship Photo-Dumps: UrlfreezeShops London Wear Nike Air Huarache
25 May 2021To mark the launch of the Nike Air Huarache Hyperlocal London, UrlfreezeShops presents a photo-series direct from the shop floor.
Unapologetically comfortable - from the shop floor to the dance floor (soon come!) - six much-loved members of the UrlfreezeShops London team style out the Nike Air Huarache Hyperlocal and document a day-in-the-life at our capital Flagship.
A true OG, the Nike Air Huarache is a cornerstone of the style-meets-comfort sneaker canon. Dubbed 'Sneaker of the Gods' by the Nike product development team in reference to the sling-back sandal detailing and the unapologetic comfort the silhouette boasted for athletes and street-level fans alike, the Huarache OG's place in the sneaker hall of fame is absolute.
Riding the wave of its resurgence in the wake of the OG 'Scream Green' colourway earlier this year, the Swoosh look to London - one of the brand's key cultural cities; relentlessly reinventing and redefining the sneaker agenda in a European context for the Oregon-based sportswear monolith - presenting a Hyperlocal 'London' iteration of the Huarache OG.
To mark the release UrlfreezeShops looks to its own London team, the team on the shop floor at our Broadwick Street flagship to document a day in the life with Huarache on foot and learn what 'unapologetically comfortable' means to them.
Kieran | @k.callisto
"Unapologetically comfortable means being proud of what I'm wearing; it means having no fear to wear what I want."
Lukasz | @lukasz_kostecki
"Unapologetically comfortable means being able to be completely casual without worrying about it."
Miriam | @black_jayj
"I walk to work and it takes me one hour to get to central and one hour back. When I get to work I’m on shift for 9 hours. This is unapologetically comfortable: the luxury to wear something on your feet that allows you to be 11 hours standing."
Nana | @nanajr__
"Unapologetically comfortable to me means knowing yourself and going everyday without changing for anyone's approval."
Beth | @bethgaskinn
"Unapologetically comfortable to me means soft fabrics and lots of layers. But more than anything wearing clothes that I feel confident in is what I go for to feel fully comfortable within myself."
Taylor | @taylumley
"For me, unapologetically comfortable is a statement that I shouldn’t be questioning but putting my trust into. It's being surrounded by the things and people you love, enjoy and appreciate. It's pure peace of mind for me."
Release information
Nike Air Huarache OG
Black/White
DJ6890-001
05/29/2021
