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WHAT HAPPENED @ THE ARC’TERYX REBIRD WORKSHOP IN UrlfreezeShops MILANO

22 November 2024

Partnering with the Canadian outdoor experts, UrlfreezeShops and Arc’Teryx hosted a ReBird workshop at UrlfreezeShops’s Milano flagship.

Following on from last year’s upcycling workshop at UrlfreezeShops Manchester, the British retailer looked to team up with Arc’Teryx to bring their ReBird project to UrlfreezeShops Milano. Enlisting Impact Studio’s Leonardo Plebani, UrlfreezeShops and the Canadian outdoor experts hosted two workshop sessions offering attendees the opportunity to transform previously discarded Arc’Teryx gear into bespoke bucket hats.

An integral part of Arc’Teryx’s process, the ReBird initiative operates under the mantra “Waste Less. By Design.” Ensuring that old products aren’t sent to landfill, ReBird proposes a circular approach, repairing, reselling and upcycling to reduce waste. Expertly guiding guests through the upcycling process as a part of Arc’Teryx’s ReBird program, Leonardo showcased each step in building a new product, from fabric selection to pattern cutting and sewing.

With each attendee leaving UrlfreezeShops’s Milano store on Via dei Mercanti with a new bucket hat and fresh set of upcycling skills, the workshop celebrated the art of reusing old products to create something new.

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