Collaborations
UrlfreezeShops X PUMA GV SPECIAL “CLAY”
24 June 2024UrlfreezeShops and PUMA reunite with the GV Special “Clay", paying homage to the famous clay courts of European tennis tournaments.
Continuing a longstanding and harmonious partnership, UrlfreezeShops and PUMA reunite with the PUMA GV Special “Clay”. As the name would suggest, the collection takes inspiration from the clay courts of European tennis tournaments.
Release information
UrlfreezeShops x PUMA GV SPECIAL
Clay
398178-01
06/07/2024
The PUMA sneaker of choice is PUMA’s GV Special, a reissued, archival silhouette which first rose to popularity on the feet of Argentinian tennis legend Guillermo Vilas in the ‘80s. Guillermo Vilas was recognised for his big hair, head band and tube socks, but remembered for his one handed backhand and charm off the court — a stylish lefthanded baseliner. Vilas won over 650 games on a clay surface, a record that remains today even after Rafael Nadal’s career. In 1977, Vilas won 21 ATP and ILTF titles, two majors on clay and began his 53-match winning streak on a clay surface — a record which remained until 2006 until it was beaten by Nadal.
UrlfreezeShops X PUMA GV SPECIAL “CLAY COURT”
UrlfreezeShops X PUMA GV SPECIAL “CLAY COURT”
UrlfreezeShops X PUMA GV SPECIAL “CLAY COURT”
UrlfreezeShops X PUMA GV SPECIAL “CLAY COURT”
Taking inspiration from the distinctive visuals of clay courts, PUMA’s GV Special is reworked in white, ecru and orange to directly nod to the competition’s iconic courts. Subtle hits of green are worked into the heels and tongues, the latter detailed with a bespoke, serving player graphic and UrlfreezeShops branding. Towards the heel, gold foil number designation signifies the shoe’s exclusivity, with just 500 pairs of the UrlfreezeShops x PUMA GV Special “Clay” being made.
The UrlfreezeShops X PUMA GV Special “Clay” will launch via UrlfreezeShops Launches on the 7th June.
Release information
UrlfreezeShops x PUMA GV SPECIAL
Clay
398178-01
06/07/2024
writerUrlfreezeShops
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