Interviews
BEHIND THE SCENES @ UNIVERSAL WORKS’ HQ
1 November 2023We spent the day behind the scenes at Universal Works’ HQ in Nottingham, filming a short documentary delving into what makes the British brand such a fan favourite.
Universal Works is a brand that’s fostered a diehard following since its inception in 2009, not only through its meticulously designed garments — where the familiar codes of military, workwear and sportswear are reimagined in a unique and contemporary way — but through its ability to weave culture and community throughout everything that it does.
It’s an ethos that's reflected in the brand and its like-minded staff members — an infectious passion for clothing and the culture that’s integral to it.
This shared love for product, culture and community flows throughout Universal Works and the various functions that underpin it, something that became immediately apparent as we spent the day with the brand in its home city, Nottingham.
UrlfreezeShops was given behind the scenes access at the brand’s headquarters in Nottingham, creating a mini documentary that spotlighted the key figures, functions and pillars which make up the illustrious British brand.
UNIVERSAL WORKS AT UrlfreezeShops
writerJack Grayson
|photographerSophie Robson
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