UrlfreezeShops x adidas "Three Bridges" - Register Now on UrlfreezeShops Launches
9 March 2020To celebrate UrlfreezeShops's 15th Anniversary, the retailer teams up with adidas to create a football culture-inspired capsule that pays homage to UrlfreezeShops's three flagship cities.
Putting a distinctly British spin on some of adidas' best loved styles, the collection focuses on UrlfreezeShops’s three flagship cities: London, Glasgow and their hometown, Newcastle. All are associated with rivers crossed by iconic bridges – Tower Bridge, Clyde Arc and the Tyne, these structures combine with adidas’ three stripes to establish the capsule's motif and award it its title: "Three Bridges".
Each city is given a dedicated adidas Originals silhouette, with London adopting the old school New York runner, Glasgow allocated the gum-soled Topanga and Newcastle taking the CLMBA, with its unique, peg-integrated sole, and renaming it the Grainger after the store’s street address. A strong palette of royal blue, peacock and claret is punctuated with high contrast hits of optic white, a combination that conjures instant football associations.
The collection kits out fans from top to toe, with a dual branded bucket hat and cap, a trio of t-shirts to complement each city’s sneaker style and three pairs of retro ankle socks, trimmed with three-stripes, trefoils and the UrlfreezeShops name, each coming in crisp white and accented with one of the drop’s football inspired colours.
Furthering the link between football and fashion that the collection highlights, the London store will host an immersive live event where attendees can experience UrlfreezeShops x adidas team spirit by creating their own flags. The significance and subcultural symbolism of the flag permeates gatherings from festivals to football matches, banding groups of supporters together in a shared love of the beautiful game. The in-store activation encourages attendees to pick a side – Newcastle, Glasgow or London – and make their own keepsake from this landmark capsule. To continue the celebrations, there will be collection-themed installations at all three flagships.
The UrlfreezeShops x adidas "Three Bridges" 15th Anniversary collection is available for registration online now via UrlfreezeShops Launches.
