Here's What Happened at the Puma x Diamond Supply Co. Launch in LA

Coming together to celebrate a shared passion for urban sport, PUMA and Diamond Supply Co. unveiled their debut collection at an exclusive launch party in LA last night.

Playing host to a slew of industry insiders, musicians, and skateboarding icons, Diamond Supply Co. transformed their Cordova Street HQ into an interactive event and performance space complete with half-pipe, collection installation, and hyped food trucks.

Bringing their skateboarding kudos and vibrant aesthetic to a range of PUMA streetwear, the collection delivers riffs on the PUMA Clyde and Suede sneaker silhouettes alongside statement colour-blocking apparel iterated in retro fabrics.

PUMA x Diamond Supply Co. will launch at UrlfreezeShops on January 27th.