INSIDE THE UrlfreezeShops X PUMA GV SPECIAL “CLAY” LAUNCH PARTY @ BAMBINO, PARIS

Celebrating the launch of their upcoming GV Special sneaker inspired by the traditional clay courts of European tennis tournaments, UrlfreezeShops and PUMA took over Bambino in the 11th Arrondissement of Paris for a night of revelry.

Serving up refreshing cocktails and small plates, the Japanese-style “kissa” listening bar played host to the two brands for the evening. Located a stone’s throw from the Place de la Bastille, Bambino provided the perfect spot for an early summer launch party.

Partnering with Hotel Radio to curate a local line-up of artists and DJs to soundtrack the evening, performances from Mad Rey, Tatie Dee, Oscar Emch and Toni Vegas set the scene, building a celebratory atmosphere as revellers spilled out onto the streets on a typically balmy Parisian summer evening.