Sneakers
THE INDELIBLE IMPACT OF ADIDAS’ SL 72
19 December 2023Since its inception in 1972, adidas’ SL 72 has made a significant impact in the sneaker world.
In the world of design, there are certain objects which come along and make an indelible impact in their respective fields. adidas’ SL 72 is one such object: a sneaker which represented a number of firsts for the sportswear label. It marked the inaugural sneaker in the brand’s SL range, meaning “super light”, embodying adidas’ commitment to pioneering lightweight footwear for speed and agility on track. It also marked another momentous occasion in adidas’ history, representing the first sneaker to sport the main brand mark of adidas Originals: the ever-iconic Trefoil.
Now, over five decades since the sneaker’s inception, the SL 72 has shifted from its performance roots to representing a mainstay in casual settings, its retro charm and classic design cues pairing seamlessly with city wear. The latest from adidas embodies what makes the sneaker so coveted, with a vintage-inspired brown, yellow and maroon colourway, alongside an SL 72 RS — which features a chunkier, contemporary sole unit — in a classic blue, white and red colourway.
THE ADIDAS SL 72 AT UrlfreezeShops
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