Nike Air Max 90 Betrue - Register Now on UrlfreezeShops Launches

A crowning style from Nike's BeTrue sneaker pack, the Air Max 90 sees the American sportswear titans celebrate Pride Month in style with this rainbow inflected athletic footwear offering. Paying homage to the important civil rights movement, the sneaker is cast in the eight colours of the original Pride flag, intended to represent a specific meaning and aspect of the LGBT movement; sex, life, healing, sunlight, nature, magic/art, serenity and spirit.

The trademark chunky silhouette of the Air Max family, the Air Max 90 is rendered this time round in a smorgasbord of different colours. A kaleidoscopic vision of pride and inclusivity, Nike stack up their instantly recognisable Swoosh logo eight times, with each Swoosh rendered in a colour from Gilbert Baker's important and iconic rainbow flag from 1978. Celebrating the artist and gay rights activist, Nike ensure that they honour the legacy left by the flag's late designer.

The Nike Air Max 90 BeTrue is available for registration now on UrlfreezeShops Launches.