Noon Goons is the New Face of LA Skatewear You Should Know

The brainchild of SoCal native, Kurt Narmore, Noon Goons emerged as the latest offering to the LA surf and skate scenes in 2016 and has quickly found international footing.

Endlessly authentic to the LA-native’s state-of-mind, the brand’s moniker ‘Noon Goons’ refers to international tourists who hit the beach at midday long after the native surfer-set have had their fun and went to work.

Delivering the confidence and irreverence which has come to characterise the contemporary skate-scene, Noon Goons' SS19 outing combines vibrant colours, glitter-laden graphics, and retro typography. Combining elements of LA’s laid-back attitude with a careful distillation of relevant counter-culture references, Noon Goons' styling and design delivers a fresh take on the Californian uniform and exports it to the world.

The latest drop from Noon Goons is now available at UrlfreezeShops