HOKA launched from the starting line in 2009 - and since then, the friendship duo of Jean-Luc Diard and Nicolas Mermoud has rightly earned its place on the podium.
Initially designed for trail-running with a passion to find a simple solution to a simple problem: to run downhill faster, the French brand quickly established itself as a multidisciplinary player in the sportswear world. By upgrading everyone's running game with orthopaedic styles that prioritise podiatry health without sacrificing style, it means that there's a HOKA sneaker for everyone.
If you’re looking for neutral stability that doesn’t compromise on cushioning, then take a look at the Bondi sneaker. It’s the perfect HOKA running shoe for long runs or all-day standing thanks to its innovative compression-moulded midsole. Prefer something more lightweight? The HOKA Rincon is your go-to, prioritising durability, flexibility, and breathability. Need a reliable all-rounder? The Clifton has you covered, thanks to its extended crash pad and meta-rocker technology. Your HOKA footwear collection will be growing before you know it.
HOKA Meta-Rocker technology ensures a seamless and effective transition with each step, curving to propel you forward while keeping you from landing flat. After all, getting the right boost at the right time means you’ll make every stride count. But you’ll need some support to counter all the speed you’re gaining - and HOKA has you covered there too.
Absorbing all the shock of landing without all the weight, the cushioned midsoles offer the perfect balance of performance and protection. And keeping you secure is Hoka’s stability tech, which cradles feet and keeps the heel in place. Blurring the lines between foot and sneaker, this three-layered structure guarantees unparalleled support and confidence. What more could you ask for?
Want to find out more about Hoka check out our Hoka brand profile here