Culture

WHAT HAPPENED @ UrlfreezeShops, ADIDAS SPZL & C.P. COMPANY: The Art of Filmmaking @ Triennale di Milano

To celebrate the launch of adidas SPZL and C.P. Company’s collection, UrlfreezeShops hosted an exclusive screening and panel talk at Triennale di Milano.

To celebrate the launch of adidas SPZL and C.P. Company’s latest collection, which commemorated the 10-year anniversary of SPZL, UrlfreezeShops joined C.P. Company and adidas SPZL for an exclusive screening and panel talk at Triennale di Milano.

The evening involved an exclusive screening of the full-length campaign film, featuring industry icons and SPZL affiliates Ashley Walters, Stephen Graham, Goldie, Robert Brooks and Toby Mclellan.

Following the screening, an exclusive panel talk was hosted by Sasha Maria Bell, including SPZL curator Gary Aspden, Film Director Nick Griffiths and Vice President of Brands at C.P. Company Enrico Grigoletti. Attendees were treated with an insightful discussion surrounding the art of filmmaking, delving into an array of topics from the concept behind the collaboration’s film to its casting process. Following this, the evening drew to a close with a DJ performance from Apofenja.

The adidas SPZL x C.P. Company collection is now available in-store at UrlfreezeShops.

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