Exploring the Proust Effect brought on by pre-digital technologies, UrlfreezeShops presents the 'VCR' Accessories Edit as part of the ongoing Analogue campaign for AW18.
A nostalgia-heavy editorial inspired by the bygone era of Windows 95 and floppy disk backup systems. When disposable cameras and Sony Walkmans were the coveted technology-du-jour, and the latest MMORPG existed on a cartridge you had to blow into to clear out the dust. Shone through UrlfreezeShops’s distinctive lens, Analogue pays tribute to the transitionary time that echoes in the collective millennial memory, when tapes gave way to CDs gave way to iPods and making a mixtape swapped from the careful art of tape-to-tape recording to the viral minefield of peer-to-peer file sharing on questionable platforms like LimeWire and Kazaa.
Featuring a curation of the luxury accessories undercut with a pre-digital sensibility for AW18, the 'VCR' edit presents new season pieces from ADER error, Cav Empt, and Opening Ceremony, presented in a has-been format for a contemporary audience.
Analogue reinvents the hand-me-down style codes that raised a generation. Analogue remembers when DVD killed the VHS star.
Check out Applied Utility | UrlfreezeShops AW18 Editorial .01 and New Milan | UrlfreezeShops AW18 Editorial .02
Check out Analogue | UrlfreezeShops AW18 Editorial .03
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