UrlfreezeShops PRESENTS “NESSIE” WITH SAUCONY & GOOPIMADE

The collection sees  Saucony's ProGrid Triumph 4 brought under the spotlight, as well as an array of bespoke apparel by Taiwanese outerwear brand GOOPiMADE. The Loch Ness Monster represents an iconic piece of Scottish folkloric history, the fanfare surrounding it having reached global popularity throughout the 20th and 21st century. Loch Ness is a large freshwater loch located in the Scottish Highlands, rumoured to be inhabited by the large aquatic monster affectionately known as “Nessie”. For centuries, tales of the mythical beast have been etched into the history of Loch Ness, rumoured sightings and even supposed photographs further igniting Nessie’s cult following.

Channelling the famous story of the Loch Ness Monster, UrlfreezeShops and Saucony bring the ProGrid Triumph 4 under the spotlight for a bespoke makeover, transforming the technical runner in honour of the famous mythical creature. Various shades of blue and teal feature throughout the sneaker’s suede and open mesh uppers, referencing the aquatic tones of the famous loch said to be home to Nessie. Furthering the bespoke details, a custom, co-branded Nessie graphic is worked into the shoe’s insoles, in addition to UrlfreezeShops branding detailed at each heel.

UrlfreezeShops also partners with GOOPiMADE for a selection of apparel and accessories, each piece reworked with custom graphics and details to reflect the collaborative theme. Tees, for instance, feature various iterations of the British retailer’s name, in addition to graphics nodding to the iconography of the Loch Ness Monster. The outerwear and accessories, comprised of the Summer Track Pants, Dual-Zip Tech Windbreaker and side bag, are all coloured in black and feature co-branded details throughout.