Yeezy Season 6 Campaign

In what can only be described as a milennial marketing masterpiece, Kanye West has broken the internet with his YEEZY Season 6 campaign.

Featuring a slew of digital influencers and reality tv stars styled as Kim Kardashian West clones - including OG Paris Hilton - Kanye has once again placed his collaborative label with adidas at the very forefront of the global style zeitgeist with this latest guerilla marketing campaign.

Capitalising on his wife's indisputable status as a living icon - and arguably the most recognisable woman on the planet - YEEZY has tapped into the mindset of a new generation of consumers and has delivered a campaign which will dominate the global style conversation across the internet and beyond for the next few days, all while entirely subverting the use of traditional marketing channels.

Welcome to a new era of cultural domination.

YEEZY Season 6 will launch at UrlfreezeShops later this year.