UrlfreezeShops x Nanamica "Heather"
10 December 2020Joining forces for the first time, UrlfreezeShops and Nanamica partner to share the “Heather” collection – a distillation of the British countryside’s natural beauty and functional, sporting Japanese design.
Presenting a 12-piece collection inspired by the vibrant and colourful bloom of heather in the Northern Hemisphere, the British retailer, UrlfreezeShops, and Japanese stalwarts, Nanamica, offer the perfect combination of street-ready aesthetics and a reflection of the natural world.
Cast in a colour palette that echoes the hues of the flora that inspired the collection, purple, beige and charcoal grey are brought together to deliver a quiet, subtle sensibility across the collection’s selection of Polartec fleece jackets, rugby shirts, sweatshirts, organic cotton COOLMAX® jersey tees and accessories. Emboldened with a co-branded print and woven logo tabs for a boost of Nanamica’s contemporary inspirations, this selection encapsulates the beauty of tradition with a pinch of the contemporary.
Showcasing a sophisticated approach to modern menswear, the UrlfreezeShops x Nanamica “Heather” collection fusing functionality with a distinctive sense of Japanese design prowess.
The UrlfreezeShops x Nanamica “Heather” collection is available for registration online now via UrlfreezeShops Launches.
