REEBOK X THE STREETS PRESENTED BY UrlfreezeShops

Following on from “Boules Club” last year, UrlfreezeShops and Reebok reunite to pay tribute to an icon of UK underground music: The Streets. In the early 2000s, The Streets represented an era-defining pillar of alternative music in Britain, with Mike Skinner’s witty lyricism offering a charming, brutally honest snapshot of life in the country at the time. This ultimately led Mike Skinner to become the face of Reebok in 2005 — a culmination of both The Streets widespread success and his deep affinity with the brand.  

In celebration of this harmonious partnership, UrlfreezeShops and Reebok bring the artist’s go-to sneaker under the spotlight, creating two commemorative iterations of the much-loved Reebok Classic. The sneaker arrives in a duo of colourways, the first being inspired by the past of Mike Skinner and his rise to musical stardom — all leather, white and detailed with hits of contrasting gold. The second is more of a reflection of where Mike sees himself today, created using a mixture of black nylon and nubuck and accented with the same gold-tone detailing.   

Each shoe comes detailed with the group’s signature graphics, The Streets’ block letter writing worked into the sidewalls and the iconic lighter graphic printed onto each sneaker’s soles, visible through translucent and gum rubber.   

The Reebok x The Streets Presented by UrlfreezeShops capsule will launch via UrlfreezeShops Launches on the 19th April.