adidas x Pharrell Williams 'March Madness' - Register Now on UrlfreezeShops Launches

Multi-hyphenate Pharrell Williams goes 0-60 real quick with his latest adidas collection, opting for a kaleidoscopic palette that mirrors the playful energy with which he’s synonymous.

Centred on the hyper-graphic 0-60 STMT, the cosmic colour story covers the basketball-inspired silhouette from heel to toe, gracing everything from the stretch-woven upper to the ‘90s FYW inspired sole unit. With three stripes swooping across the forefoot and Hu branding sitting on the lock-down ankle strap, the sneaker’s a perfect marrying of German performance and Pharrell’s experimental approach to design.

Complemented with a range of classic adidas silhouettes and a run of tie-dyed athletic apparel, the adidas x Pharrell Williams 'March Madness' is a technicolour expression of Pharrell's inimitable energy.