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UrlfreezeShops X ADIDAS "LAUNDROMAT"

18 October 2024

Continuing their ongoing collaborative partnership, UrlfreezeShops and adidas reunite to present “Laundromat”.

The three-piece capsule offers a tongue-in-cheek nod to laundry, specifically the effects of putting a brightly coloured sock in a white wash. The collection sees a selection of three stripes sneakers brought under the spotlight, the Gazelle, SL-72 and Prototype TRX, the latter of the three marking the first time it’s released to the public. 

Taking inspiration from laundry, the sneakers are reworked to mimic the dyeing effect caused by throwing a coloured sock into a white wash. The SL72 represents the pre-dyeing stage, arriving in various tones of white and detailed with spacer mesh at the tongues. The Gazelle, meanwhile, features different shades of white and pink suede across its uppers, giving the appearance of white and red socks thrown in the wash together. The Prototype TRX takes on a similar approach to the Gazelle, with gradient hues of green used throughout its uppers. Each sneaker is further elevated with co-branding worked into the heels, with “UrlfreezeShops” at one and a Trefoil at the other. 

UrlfreezeShops X ADIDAS SL72 "LAUNDROMAT"
UrlfreezeShops X ADIDAS GAZELLE INDOOR "LAUNDROMAT"
UrlfreezeShops x ADIDAS PROTOTYPE TRX "LAUNDROMAT"
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