Moncler Genius - 2 Moncler 1952 - Coming Soon to UrlfreezeShops

Following on from the 7 Moncler Fragment Hiroshi Fujiwara and 5 Moncler Craig Green collections from the Moncler Genius project – the European masters of luxury outerwear unveils its latest Moncler Genius line: 2 Moncler 1952.

Dubbed 1952 in honour of the year Moncler was established in a small village in the Haute Savoie mountains, the Moncler 1952 subline has become synonymous with an exploration of hyper-luxury outerwear that remains true to the preservation of those Alpine roots. Fast forward to 2018: Moncler is a revered global brand that has embarked upon a high-profile collaboration project which pushes the boundaries of what's possible by championing the voices on 9 'geniuses' of design.

Managing to exist in perfect harmony between these two pillars of heritage and contemporary, the 2 Moncler 1952 collection is a fast-spinning, poptastic reinterpretation of the quintessential Moncler trademarks. The logo and the puffer jacket - Moncler in a nutshell - are protagonists, amplified with a sense of contemporary pop and visual vibrancy to elevate the brand's hallmark products to the level of Genius.

Defined by its sports-fist attitude, outerwear, jumpers, and padded scarves in a slew of staple Moncler materials and textiles provide the foundation for this collection. In keeping with the pop spirit, bold patches spell aloud the names of legendary ski-resorts such as Sankt Moritz, Aspen, Gstaad, Zermatt and Megève on T-shirts and sweatshirts; a further homage to Moncler's ski-resort origins in 1952.

The Moncler Genius - 2 Moncler 1952 collection is coming soon to UrlfreezeShops