Celebrating ready-to-wear fashion with a drive to redefine traditional Scandinavian style with its clashing prints and love of colour; Danish label GANNI has become a cult phenomenon amongst women worldwide. Initially a side hustle dominating the scene with its trend-generating cashmere clothing, GANNI women’s clothing is now headed up by husband and wife duo Ditte Reffstrup and Nicolaj Reffstrup .
Heavily inspired by those who wear the brand and the community they are involved in, they emit a ‘kiss-ass energy’ that makes women feel empowered and capable of anything - cementing its legendary status. With more than 400 stockists around the world, the now iconic, vibrant, playful and statement-making styles are unapologetically GANNI - and are a key part of the house's success today that exude a free-spirit attitude and optimism.
Think chunky boots, exaggerated sleeve, oversized ruffles and playful knits, and not to forget, the iconic elongated collar tops- all showcasing the labels personality and joy of creating contemporary fashion with a Copenhagen-cool state of mind.
Taking the fashion world by storm, in 2020, the label launched its sustainable journey plan, from trying plant-based foods to using recyclable packaging. While tackling the ever-evolving landscape of sustainability, the label continuously works on becoming the most honest, responsible and positive version of themselves. Find yourself fan-girling? then join the GANNI WORLD cult-sensation within the GANNI women’s community. #GANNIgirls. #GANNI Talks.
Find about everything about GANNI in our GANNI brand profile!