Collaborations
UrlfreezeShops X 1017 ALYX 9SM "NEON"
16 January 2023UrlfreezeShops and Matthew M. Williams' 1017 ALYX 9SM reunite with "Neon", celebrating the Italy-based label's hyper-innovative approach to garments.
Following on from “Schematic” that debuted in 2021, UrlfreezeShops and Matthew M. Williams’ 1017 ALYX 9SM reunite with “Neon”: an 8-piece collection that celebrates the Italy-based label’s innovative approach to garments, as well as nodding to its integral ties to underground music culture.
From day one, 1017 ALYX 9SM has been heavily inspired by the fringes of underground club culture, with an aesthetic rooted in electronic music and its subcultural milieu. Celebrating that, UrlfreezeShops and the Italy-based label look to the neon hues experienced on club dancefloors to inspire the collection’s palette, utilising a vibrant shade of purple throughout the capsule.
Adhering to Matthew M. Williams’ penchant for intricate treatments, tees and hoodies in the collection are crafted in Italy and hand painted to achieve a unique faded aesthetic. The unconventional approach continues elsewhere, with the collection’s Nightrider puffer crafted from a treated nylon and detailed with the label’s now-synonymous buckle closure at the collar. It carries over to the collection’s accessories, too, with a neon-hued, hand-painted bucket hat and a duo of experimental bags — one crafted from patent leather, the other detailed with that famous rollercoaster buckle closure.
1017 ALYX 9SM has always perfectly balanced luxury refinement and progressiveness, something perfectly embodied by the Mono Mule: a fusion of classic and futuristic, achieved through a premium leather upper and hyper-experimental sole unit. UrlfreezeShops and Matthew M. Williams bring it under the spotlight to round off the collection, reworking it with a bespoke, purple gradient sole unit.
The UrlfreezeShops x 1017 ALYX 9SM “Neon” collection will launch via UrlfreezeShops Launches on the 20th January.
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