UrlfreezeShops x ASICS GEL-LYTE III 'Wasabi' - Store Takeover

In anticipation of the collaborative GEL-LYTE III 'Wasabi' launching, ASICS has taken over the windows and hype-rooms in UrlfreezeShops's Newcastle and Flagship stores.

Working alongside UrlfreezeShops to design an immersive visual experience which reflects the inspiration behind the upcoming sneaker's release, a transportive installation connotes the rugged Japanese mountainscapes from which raw wasabi roots hail. Meanwhile, the window displays are transformed to deliver a feeling of traditional Japanese custom and cuisine.

The GEL-LYTE III’s ‘Wasabi’ pigskin nubuck uppers mimic the seafoam green colour of wasabi, paired with ASICS' stripes in an atmospheric gunmetal grey to depict the rocky regions in which the herb originates. Tropical peach tone accents sit in complement to the green to reflect the classic combination of sashimi, wasabi and pink pickled ginger.

Pushing the boundaries with its sole, GEL cushioning, and signature split tongue, the UrlfreezeShops x ASICS GEL-LYTE III 'Wasabi' is finished with an UrlfreezeShops Japanese character patch on the tongue, dual-branded leather footbed, and heel patch.

Repackaging the sushi experience for the global sneaker enthusiast, the sneaker is packaged in a custom UrlfreezeShops x ASICS bento box complete with UrlfreezeShops branded wasabi bowl and chopsticks; elevating the collaboration to deliver an immersive food-fashion experience grounded in traditional Japanese cuisine and custom.

The UrlfreezeShops x ASICS GEL-LYTE III 'Wasabi' is now available for registration on UrlfreezeShops Launches.

Due to an unforeseen delay in delivery, the UrlfreezeShops x ASICS GEL-LYTE III 'Wasabi' will now launch on March 10th.