UrlfreezeShops x New Balance X-90 'Dusk' Has Landed in Store

Edging closer to ‘golden hour’, just before last of the light disappears into the night, the sharp angles of the X-90s glisten and glint as they take on the rays of the falling sun.

Inspired by the darkest stage of twilight, New Balance and UrlfreezeShops look to the skyline for the collaborative Dusk pack, watching the heavens turn from azure to ink via a kaleidoscope of pinks. Delivering a duo of statement X-90 silhouettes, this transatlantic partnership celebrates the freedom of the 90s, reflected in the gamut-running palette of the sky at dusk. A model that hit its stride in the ‘90s, NB use stylistic cues from the era with the perfect fusion of heritage ingredients.

An ode to the inspiring vista, vivid navy and purple capture the spirit of the horizon, the lookbook shoot takes inspiration from an eternal component of youth culture - driving out of the city to witness nature’s own magical, soul-soothing visual production as day fades and night begins.

Taking over the hype-spaces in UrlfreezeShops's Newcastle and Glasgow flagship stores, the X-90 'Dusk' takes centre stage in an immersive physical environment.

Escape the clustered towers of urban life and look to the sky with the UrlfreezeShops x New Balance X-90 'Dusk' - available now for registration on UrlfreezeShops Launches and launching in-store on September 1st.