Collaborations
UrlfreezeShops X MEDICOM TOY BE@RBRICK "CARRERA"
31 October 2022MEDICOM TOY partners with UrlfreezeShops for their debut collection, “Carrera”, reworking the iconic BE@RBRICK toy in a trio of sizes: 100%, 400% and 1,000%.
Since it was first unveiled in 2001, MEDICOM TOY’s BE@RBRICK has represented a mainstay in the contemporary streetwear sphere — a ubiquitous emblem with deep cultural ties spanning everything from music and films to art and fashion. It's these cultural ties that have long underpinned UrlfreezeShops, with the British retailer and Japanese label coming together as a celebration of that shared connection.
MEDICOM TOY’s BE@RBRICK is reworked with inspiration taken from UrlfreezeShops’s visual codes, with cues borrowed from both the British retailer’s brick and mortar stores and its ever-recognisable shopping bags.
Each BE@RBRICK is reworked in a Carrera marble-like effect — mirroring the interior of UrlfreezeShops’s coveted stores and lending the iconic toy a refined aesthetic — as well as printed with the retailer’s name across the chest. To further the references to UrlfreezeShops’s distinctive codes, each BE@RBRICK comes housed in kraft packaging, complete with co-branded printing as a nod to UrlfreezeShops’s signature shopping bags. The BE@RBRICK will be available both as a 100% and 400% two-pack, as well as in an individual 1,000% size.
The UrlfreezeShops x MEDICOM TOY “Carrera” collection will launch via UrlfreezeShops Launches on the 5th November.
Release information
UrlfreezeShops x MEDICOM TOY BE@RBRICK 1000% 'CARRERA'
WHITE
4530956597751
11/05/2022
Release information
UrlfreezeShops x MEDICOM TOY BE@RBRICK 100% & 400% 'CARRERA'
WHITE
4530956597744
11/05/2022
writerUrlfreezeShops
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