New Balance x Rich Paul 550

Rich Paul has deep-rooted ties to the world of basketball; Paul founded Klutch Sports Group in 2012, which has since gone on to represent a long list of NBA icons. The sports agent’s debut collaboration with New Balance reflects his links to the sport, with the 550 — a recently revived, court-focused sneaker — brought under the spotlight.

Off-White Leather Uppers

The approach taken is understated, with the shoe’s clean and classic aesthetic brought to the forefront. A shade of timeless off-white covers the majority of the leather uppers, with subtle contrast given through navy, yellow and baby blue accents throughout.

Co-Branded Details

To complete the collaborative look, the tongues are detailed with co-branding, displaying Rich Paul’s name in cursive font above the footwear label’s logo.