Editorial
Puma x Maison Kitsuné SS21 Epitomises Sophisticated Street Style
26 March 2021Collaborating for the first time, Puma and Maison Kitsuné combine their legacies and outlook to deliver a collection that beautifully encapsulates a sophisticated sensibility and modern street style.
Striving to deliver a delicate balance between traditional Eastern and contemporary Western influences, Maison Kitstuné showcase a nuanced approach to elevating wardrobe staples with street-ready panache. Tapping Puma's legacy and deep roots in creative culture, this collaborative offering dives into their shared pool of inspiration and timeless product to reimagine a shared image.
The debut collaborative collection from Puma x Maison Kitsuné, this selection of garments and footwear sees Gildas Loaëc and Masaya Kuroki apply their unique Franco-Japanese aesthetic to a plethora of Puma's most storied and iconic styles.
Exploring volume and shape, Kitsuné employ a tonal colour palette and modern material finishes to create a collection that is the epitome of sophisticated contemporary street style. Replete with their trademark sartorial edge and playful character, each garment is complete with a flourish in the form of co-branded detailing that sees Puma's big cat emblem cast in the French tricolour.
Centred around a duo of Puma's Ralph Sampson Low sneakers, Kitsuné update the fabled silhouette with bold rubberised uppers. Bridging the gap between classic Puma design and a contemporary approach, vibrant yellow and bright white tones enliven the footwear offering further.
Perfectly merging the best of both brands to create a collection that is both instantly recognisable yet strikingly new, Puma x Maison Kitsuné delivers a truly modern outlook rooted in rich legacy and heritage.
PUMA X MAISON KITSUNÉ
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