Editorial
THE ADANOLA EXCLUSIVE TO UrlfreezeShops COLLECTION
27 June 2022Adanola’s UrlfreezeShops-exclusive collection epitomises the label’s elevated approach to leisurewear.
Recent years have witnessed a rise in garments that sit at the intersection of fashion and function; pieces that’re equally as suited to heading to the gym as they are into the city. At the core of this is an emphasis on performance materials and details, without the forgoing of aesthetics and refinement.
At the epicentre of this approach to fashion is Manchester-born Adanola: a label that has witnessed rapid growth since being founded in 2015, now representing one of the frontrunners in the world of contemporary leisurewear.
With the British label’s latest collection, which is exclusive to UrlfreezeShops, it’s that combination of relaxed and elevated design codes that’s brought to the forefront. The collection is made up of jersey staples, like hoodies, tees and pullover sweats, that’re perfect for those trips into the city or relaxing in after a gym session. Relaxed cuts and earthy tones feature throughout the collection, as well as minimal branding to drive home the label’s elevated aesthetic. Accessories are given the same approach, too, with caps and tote bags rounding off the collection.
THE UrlfreezeShops & ADANOLA EXCLUSIVE COLLECTION
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