Hoka launched itself from the starting line in 2009 - and since then, the friendship duo of Jean-Luc Diard and Nicolas Mermoud has rightly earned its place on the podium. Want to know how they won the race? Then read on… Initially designed for trail-running, the French brand quickly established itself as a multidisciplinary player in the sportswear world - upgrading our running game with orthopaedic styles that prioritised podiatry health without sacrificing style. This means that there's a Hoka for everyone! Looking for neutral stability that doesn’t compromise on cushioning? Take a look at the Bondi X - perfect for long runs or all-day standing thanks to its innovative compression-moulded midsole. Prefer something more lightweight? The Hoka Rincon is your go-to, prioritising durability, flexibility and breathability. Need a reliable all-rounder? The Clifton 8 has you covered, thanks to its extended crash pad and meta-rocker technology. Your Hoka collection will be growing before you know it! The success of this was threefold. First, an innovative meta-rocker that curves to propel you forward while keeping you from landing flat. After all, getting the right boost at the right time means you’ll make every stride count! But you’ll need some support to counter all the speed you’re gaining - and Hoka have you covered there too. Absorbing all the shock of landing, without all the weight, it’s the perfect balance of performance and protection. And keeping you secure is Hoka’s stability tech, which cradles feet and keeps the heel in place. Blurring the lines between foot and sneaker, this three layered structure guarantees unparalleled support and confidence. What more could you ask for?