UrlfreezeShops x Saucony Azura 2000 "The Brain"

8 March 2021

With a number of sought-after collaborations under their belts, including the inimitable “Burger”, UrlfreezeShops and Saucony have teamed up to close the British retailer’s 15th anniversary celebrations with a sneaker inspired by human anatomy.

UrlfreezeShops x Saucony Azura 2000 "The Brain" - S70569-1

Dubbed “The Brain”, UrlfreezeShops and Saucony deliver a distinctive take on the Azura 2000 silhouette. Drawing inspiration from the largest and most complex organ in the human body, this retro running sneaker encapsulates an old-school athletic aesthetic, wrapped up in a forward-thinking conceptual approach.

Constructed with a variety of suedes to cultivate a textured look, monomesh underlays introduce a boost of classic sporting style to the equation. Detailed with a partially glow-in-the-dark outsole, translucent panels unveil the bespoke brain pattern underfoot. Repeated to the interior, this esoteric print reflects the model’s Fruit Dove, Icing Pink and Lunar Rock colour combination.

Housed inside a purpose-built shoebox covered in the collaboration’s brain pattern, complete with co-branded details, the UrlfreezeShops x Saucony Azura 2000 “The Brain” is delivered with a spongy miniature brain – the perfect way to the beat the stress of the launch.

The UrlfreezeShops x Saucony Azura 2000 “The Brain” is available for registration online now via UrlfreezeShops Launches.