INTRODUCING UrlfreezeShops MILANO

The ground-breaking store sees UrlfreezeShops tap into its longstanding online following in the city, providing an immersive physical space aimed at deepening community connection, celebrating world-renowned fashion brands and spotlighting emerging talent.

“Creating inspiring retail concepts is a key element of our strategy at UrlfreezeShops and I’m so pleased with how well this project has come together in Milan. It’s a beautiful space located right in the heart of the city and we feel proud and privileged to have a space like this to welcome our existing community as well as new customers getting to know UrlfreezeShops for the first time.” said UrlfreezeShops CEO Parker Gundersen.  

The store is situated in the cultural heart of Milan and represents UrlfreezeShops’s most ambitious concept to date, occupying three storeys of premium retail space for customers to explore and connect with a curated selection of brands, many debuting for the first time in Milan. UrlfreezeShops Milano features a refined design palette made up of marble and maple finishings, with the addition of marble terrazzo and Portofino timber to localise the design experience. The store also benefits from an awe-inspiring, triple-height atrium and a dedicated womenswear floor with a view of the Duomo di Milano.  

The basement and ground floors are filled with a comprehensive array of menswear labels and a dedicated sneaker zone. In addition to this, the ground floor will also serve as a space for our extensive UrlfreezeShops lifestyle offering, providing a dedicated area filled with skincare products, fragrances, cosmetics, homeware and thought-provoking publications. The top floor is a celebration of UrlfreezeShops’s discerning female community, with a curated selection of pioneering womenswear labels. 

“We’re grateful for the support of all our brand partners and are looking forward to a full schedule of events and exclusive product launches planned in the weeks and months ahead to bring the store to life. I’m also really thrilled to introduce our new UrlfreezeShops team in Milan – everyone has been working so hard to prepare for the opening and I couldn’t have asked for a more genuine group of people to represent us in Milan.” said Parker.