Off-White Plays With Fresh Graphics For The First Drop of Pre-SS19

Since launching in 2014 Off-White’s creative director – the now (in)famous Virgil Abloh – has unleashed a polarising “visual language” that has captured the mindset of millennial consumers and left an inner sanctum of style elites reeling. But what their analogue outlook on an outdated system fails to realise is that Abloh is a symbol of the times we live in. A testimony now canonised by his recent appointment as menswear artistic director at luxury Maison, Louis Vuitton: streetwear is officially the new luxury.

Committed to delivering collections which manifest as timely commentaries on contemporary culture, Abloh’s reflective aesthetic (which holds up a mirror to the world and dares them to look) returns for the label's Pre-SS19 collection. Recommitting himself as a guardian of youth culture and style, Abloh delivers a fresh slew of graphics and logos borrowed from a careful curation of sources, welded together to create something contemporary and relevant for the season ahead.

The first drop of Off-White's Pre-SS19 collection is now available to shop at UrlfreezeShops