BRAND PROFILE: CARHARTT WIP

CARHARTT ORIGINS

Are Carhartt and Carhartt WIP owned by the same family? 

Carhartt is the original family-owned company that was founded in Michigan, with Carhartt Work in Progress (WIP) following suit a hundred years later as a division of the main brand. Although best known as the streetwear version of the original Carhartt label, they are both owned by the descendants of founder Hamilton Carhartt.

Where is Carhartt/Carhartt WIP from?

Carhartt is based in Detroit, but taking it back to the very beginning, Carhartt was founded in 1889 by Hamillton Carhartt. He established the company's first ever headquarters in Michigan, where it was believed he had just two sewing machines and five workers. Fast forward to 1994, and the Carhartt label realised that workwear went beyond the states, and from that, the Carhartt WIP line was born under the direction of Swiss designer Edwin Faeh with a European headquarters located in Amsterdam.

Despite Amsterdam, the beating heart of streetwear culture, being Carhartt WIP’s European home, the label operates globally, in both a cultural and geographical sense. The company and its logistical processes are managed in a small town in Germany, while the design team is split across two offices in Basel and Berlin.

Think of the Carhartt umbrella as a double-sided coin; for one rail worker, Carhartt is a brand steeped in heritage with an undeniable reputation of durability and resilience, but to a 90s-loving skate fan, Carhartt WIP is a symbol of hip-hop, skate, and streetwear culture. But what brings the two back together? Its rich American Midwest backstory.

HISTORY OF CARHARTT

Ever since Carhartt was founded back in 1889 by Hamilton Carhartt, the company has remained privately held by the Carhartt family. The family-run label ensures its founder’s mission and legacy live on in every garment and collection it produces. From creating uniforms for the U.S. military in World War I and workwear for women in factories to becoming a pioneering global streetwear name, the Carhartt family have done it all. Read more about the storied history of both Carhartt and Carhartt WIP here. 

Under the motto, “Honest value for an honest dollar,” the Carhartt bib, overall, was one of the label’s first ever pieces to be created, and it rapidly evolved into the standard-setter for quality workwear. Carhartt then went onto producing workwear pieces such as the double knee pants and Detroit jacket that ticked all the boxes for railway workers, quickly becoming a phenomenon in the workwear industry.

Fast forward to 1989 and the pioneering American menswear label crossed the pond. Remaining true to its workwear heritage and commitment to quality, Edwin Faeh tapped into the labels relationship with art, music, and skateboarding subcultures of the 80s and 90s to create what we now know and love now as Carhartt Work In Progress (WIP). The knitted beanies, double-knee pants and the Carhartt WIP Michigan coat, all enriched the label’s historic roots, have become firm favourites amongst subcultures worldwide, and we're here to tell you why.

Expect to see a full breakdown of size guides and inspiration on how to style some of the iconic Carhartt WIP pieces below. 

CARHARTT PRODUCTION & MATERIALS

Where are Carhartt/Carhartt WIP products made?

Like most apparel brands, Carhartt WIP operates from multiple global suppliers and manufacturers, however production is centred around a Carhartt-owned factory in Tunisia with the support of suppliers around the world.

Carhartt WIP production begins with fabric decision-making at the label’s Basel HQ, where premium materials are heavily sourced from the EU as well as Turkey, Egypt, Japan, and Morocco. From there, fabrics are moved on and sent to the Carhartt’s own factory and network of manufacturers. This process involves everything from the fabric to the finishing trims, such as buttons, zips, and labels.

What is Carhartt/Carhartt WIP’s Corporate Responsibility

It’s no secret that Carhartt WIP is loved for its remarkable durability, but it's noted that its sustainability efforts are just as honourable. Here's the proof… 

“Carhartt WIP requires all business partners to periodically renew their commitment to this code. Environmental and labour conditions at Carhartt WIP-sourced facilities are audited and certified by Worldwide Responsible Accredited Production (WRAP) or SA8000® Standard; and compliant with the new European REACH Regulation.”

CARHARTT FABRIC SUSTAINABILITY

Since 2017, Carhartt WIP has been working to ensure its quality standards meet not only industry standards but also those of its consumers. So, how do they achieve this? It increased its use of eco-sustainable materials and replaced some of its most coveted fabrics, such as the Dearborn Canvas. The durability and fabric texture remain the same; it’s just now produced with more planet-friendly organic cotton. It’s strong, with sustainability at its core.

The products produced in this more energy-efficient way are marked by a specific handtag, and this process will continue in future collections. 

Why is the use of organic cotton so important? It heavily reduces environmental impact with no use of chemical pesticides or synthetic fertilisers in the agricultural process.

CARHARTT ORIGINAL VS CARHARTT WIP

What's the difference between Carhartt and Carhartt WIP?

Carhartt creates reliable workwear clothing and outdoor apparel that can withstand tough conditions for multiple uses, meaning it has a varied demographic and price point. 

In 1989 the Carhartt WIP division was created as a fashion-focused separate clothing line. The company obtained a licence in 1994 and the Work In Progress line launched into the European and Asian markets.

Carhartt WIP utilises existing workwear designs of the original Carhartt brand and puts its own streetwear twist on them to suit its now European-heavy fan base. In comparison to Carhartt, Carhartt WIP puts more of an emphasis on fashion trends and expands further than practical workwear. 

What are Carhartt and Carhartt WIP known for?

Carhartt 

Carhartt is renowned for its heavy-duty workwear, ranging from jackets, overalls, bibs to jeans. Innovative design and exceptional quality standards are unmatched when it comes to Carhartt’s collections, a legacy the label has more than lived up to for decades.  

Carhartt pays uncompromised attention to detail and as a result has built a cult reputation for its triple seams, riveted stress points, and tightly woven duck canvas fabric that keeps the chill out - as well as splinters, sharp edges and rusty nails. But if you’re not on the clock, the Carhartt classic pieces styled with Carhartt WIP’s graphic tees are perfect for repping outside the blue-collar industry too. 

Carhartt WIP

Carhartt WIP is renowned for its modernised take on traditional Carhartt workwear, marketing its collections to the style-conscious consumer. Cotton is the most commonly used fabric within the Carhartt WIP collections, with caps, graphics tees and chinos being some of the hot favourites. The brand plans to ensure that by 2024 all its cotton originates from sustainable sources. And who doesn't love the sound of that?

Both Carhartt and Carhartt WIP share the same values – quality, durability, and functionality, all with an ‘honest value for an honest dollar' mindset. 

What is the difference in target audience between Carhartt and Carhartt WIP?

Due to Carhartt being known for its practical workwear and outerwear, it naturally attracts buyers who work in a manual job or an outdoor environment, but this doesn't mean you can't sport the OG Carhartt label on the streets. The Carhartt customer is usually looking out for pieces that are long-lasting, hardwearing, reliable, and hyper-functional. 

Carhartt WIP, on the other hand, attracts a younger, fashion-savvy audience, often within street and skate subcultures. The Carhartt WIP line is relaxed-fitting, graphic-driven, and fashion-forward, with some boxier, slightly oversized styles nodding to Carhartt's workwear heritage. Research suggests the target market centres around Europe and Asia, with a growing cult following in the US.

Carhartt and Carhartt WIP Slogans

When you hear or see the tagline “Honest value for an honest dollar," you know it's related to Carhartt WIP. And after Carhartt evolved from its blue collar roots came other taglines, including ‘Union Made’, ‘Mater Cloth’, ‘Eight Hour Work Day’, and ‘From Mill to Millions' - all shaping the brand's identity over the years. 

The meaning behind the Carhartt/Carhartt WIP logos

“The “Car in Heart,” logo was first introduced at the turn of the 20th century. It’s a symbol of not only the early years of the Hamilton Carhartt Overall Company, but serves as a representation of who the brand is and the love the business has for everything it creates. Carhartt states that “it was a philosophy centred around giving.”

In 1970, the brand leaned on its path of simplicity with fewer logo design elements, resulting in a brand mark that's clean, reliable and instantly recognisable - the golden “C”. 

Although both Carhartt and Carhartt WIP differentiate in style, fit, and price point, the logo remains united, with Carhartt WIP featuring “Work in Progress” beneath the now-iconic golden Carhartt logo. 

Memorable, versatile, and readable.

Who wears Carhartt/Carhartt WIP?

It goes without saying that… who isn't wearing Carhartt WIP, and for good reason. Although becoming a uniform for subcultures like skateboarding, graffiti artists, and sneakerheads, Carhartt WIP’s audience has no limits. 

Not only popular for their aesthetics, it's no secret that the Carhartt and Carhartt WIP lines are worn and loved for their unquestionable hard-wearing sensibilities that stand the test of time - redefining the meaning of ‘if it ain’t broke, don’t fix it'. And with authenticity, sustainability, and nostalgia an ever-rising selling point, it’s no wonder Carhartt WIP has boomed. 

GQ delved further into the world of Carhartt back in January 2023 during an interview with Depop, expressing that “we want to buy once, and wear a long, long time.” and “Carhartt holds its value in the resale market because of its quality, durability and functionality,” says Steve Dool, Depop’s director of brand and marketing.”

Carhartt WIP continues to evolve and grow its following day by day, even being spotted worn by A-list celebrities such as Rihanna, Drake, and Bella Hadid. 

CARHARTT WIP ICONIC PRODUCTS

Carhartt WIP Accessories

What are the different types of Carhartt WIP accessories? 

Every collection by Carhartt WIP comes accompanied by a series of accessories, ranging from hip bags, backpacks, and socks to caps and beanies, all instantly recognisable thanks to the signature golden ‘C’ logo.

Let's start off with the essentials bag; it’s quite literally what its name implies. It’s an essential staple that finishes off your Carhartt WIP look, shoppable in a range of colours and fabrics. It’s a compact essential that’s sturdy and practical enough to secure your belongings, fully lined with two main openings. 

Carhartt Wip Beanies

Why are the Carhartt WIP beanies so popular?

The brand’s reputation for quality and authenticity are traits that have appealed to sneakerheads, workers, and skaters alike over the years. The durability of Carhartt hats is a key selling point for most. If you’re a skater, you want something comfortable and warm that can withstand the occasional wipeout. So, if you’re looking for practicality, it covers all bases.

Carhartt has been making their beanies since 1987, always featuring the iconic Square woven patch or scripted Carhartt logo, now a cultural signifier across many subcultures and an iconic piece of history in their own right.

The Carhartt Classic Acrylic Watch Beanie is arguably one of the brand's favoured beanies; it’s made from thick acrylic yarn, making it the perfect staple for the colder months. It’s soft to the touch, but the stretchy rib knit promises a secure, comfortable fit. It started out as a promotional item, and is now a brand trademark. 

Carhartt WIP Jackets

Why is the Detroit jacket one of the most iconic pieces?

The Detroit was first introduced in 1954, it combines practicality and durability to resist harsh working conditions. It’s named after the city of Carhartt’s origins and is crafted from the brand’s hardy 12-ounce cotton duck canvas. The style reached an even greater audience when it featured heavily throughout Christopher Nolan’s space epic “Interstellar”, remaining an icon ever since. 

How to keep your Detroit and Chore jackets looking fresh?

We’d recommend washing your jackets on a warm wash, do not use bleach or abrasive products and then tumble dry gently and remove promptly. 

We also recommend that you check out the Carhartt jacket label for further information in regard to the washing machine setting specifically.

With this in mind, some prefer to leave their jackets to age and develop a unique patina over time; the choice is yours.

Carhartt WIP Denim

How to care for your Carhartt WIP denim?

To keep your denim in the best shape possible, wash it inside-out and separately from other garments. The label recommends leaving the denim in a bath of cold water with a mild liquid detergent for approximately thirty minutes, stirring gently, and removing it to dry naturally.

CARHARTT WIP SIZING AND STYLING

Mens Carhartt WIP Size Chart

Womens Carhartt Wip Size Chart

We've gathered inside information from the styling team here at END on how they would style Carhartt WIP iconic products, along with sizing insight.

How does Carhartt and Carhartt WIP fit?

In general, the Carhartt range will fit big and roomy for most. Given its workwear heritage, pieces were first developed to allow for active work and outdoor pursuits, meaning the garments are made to a relaxed fit that’s ideal for layering. 

Overall Carhartt WIP fits slightly differently to the original Carhartt label, perfect for those looking to achieve a streetwear-ready look. The regular fit line offers a ‘true to size’ fit, not too baggy or too loose. However, some pieces offer a boxy, slightly oversized fit that nods to the OG Carhartt workwear.

How do Carhartt WIP Hoodies and Sweatshirts fit?

True streetwear icons, the brand’s range of sweatshirts and hoodies offers a mix of both sportswear cuts and boxy workwear-inspired silhouettes. They tend to run bigger than most to give the overall authentic brand aesthetic. If you're looking for a slimmer fit, then we’d suggest sizing down.

They are designed with comfort in mind, so, naturally, they are a little on the relaxed side. 

How do Carhartt WIP Pants fit?

Inspired by the brand’s workwear roots, Carhartt WIP pants come in a range of fabrics, cuts, and finishes but typically offer a street-focused fit that’s looser on the legs - particularly the denim, chinos, and cargo pants. The waist measurement, however, runs true to size, but if you’re still unsure, check out the product pages, where you’ll find the specific fit of the style in the bullets.

How do you style your Carhartt WIP hoodies and sweats?

Perfect for year-round wear, Carhartt WIP’s hoodies and sweats provide the perfect balance of comfort and durability. They’re ideal for layering up on cold days spent at the skatepark or simply chilling around at home, and they come in a range of colours that pair effortlessly with existing pieces in your wardrobe. 

 “They are good layering pieces and work well styled under jackets and with a great pair of lived-in jeans.” - Stylist 

 “I would usually keep it simple, pairing them with a white t-shirt, and carhartt denim or stussy beach pants.” - Stylist 

What's your favourite Carhartt WIP product?  

“The regular cargo pants, they’re great for everyday wear.” - Stylist 

“The Detroit jackets - they are a wearable and transitional jacket that has character the more beat up and lived in it is.”

Do you have a favourite Carhartt WIP accessory,?

“My favourite Carhartt accessory is a beanie, perfect for braving those colder days” Stylist 

“The essentials bag is perfect for city breaks and festivals, it's easy to throw around your front and feels pretty safe and can fit a good amount in it!” - Stylist 

What do you love about Carhartt/Carhartt WIP?

“They are quality, everyday staple pieces you can buy at affordable price points” - Senior Stylist 

“The quality and versatility of the product and its authentic workwear history” -Junior Stylist

What do you love about Carhartt/Carhartt WIP compared to other brands?

“I love how versatile Carhartt products are, the history behind the brand and the quality of products compared to brands of a similar price point. If you're looking for clothes that offer a workwear aesthetic that can be styled to adapt to both contemporary and streetwear styles, you can't go wrong with Carhartt WIP” - Stylist 

“The versatility, longevity, and durability of the products.” - Junior Stylist 

What other brands do you style your Carhartt or Carhartt WIP pieces with? 

“It cover's so many bases, as it provides staple items that can cross into both workwear and streetwear. I think it works well with brands such as Universal Works, Adsum, General Admission, Last Resort and Stussy.” - Stylist 

“Stussy. Brain Dead or more Carhartt for a streetwear look. Beams, Needles and Universal Works for a more contemporary/city boy look” - Stylist 

BRANDS SIMILAR TO CARHARTT WIP

If you’re also looking to style your favourite Carhartt WIP pieces with brand’s who share the same values, we’ve picked out some of the very best, just so you don't have to. 

Levis 

If heritage-rich label’s are your thing, then you're probably already familiar with Levi's®. The Levi's Vintage Clothing line effortlessly captures the spirit of American workwear, all through the use of premium denim and quality fabrication. The brand was founded back in 1853 by Levis Strauss, launching his now-iconic fashion label in San Francisco, California. Similar to Carhartt’s roots, Levis became the uniform of progress, worn and loved by miners, cowboys and rock stars, quickly becoming a mainstay within everyone's wardrobes worldwide. 

Patta 

Any skater and streetwear enthusiast will also be familiar with Patta, and if you don't know, get to know. Patta has grown to become one of the most influential brands in the game, it’s based in Amsterdam, the hotbed of culture, music and art. Prioritising love and necessity rather than profit and novelty, the label has created a cult community, producing some of the streetwear industry's most sought-after tees, shirts, hoodies and accessories. Patta will be no stranger to the city streets worldwide, often mixed and matched with iconic Carhartt and Carhartt WIP pieces. 

L.F. Markey 

For all-year-round womenswear inspired by utility, explore everything London-based designer L.F. Markey has to offer - an Australian-born, Central Saint Martins graduate named Louise Markey. Prompted by her passion for traditional bleus de travail and artist smocks, the label utilises quality materials, abstract print, and bold colours to design modern workwear, all while being heavily committed to using sustainable practices and ethical manufacturing.

Dickies 

Adapting the same utilitarian meets workwear tradition, Dickies is another heritage-rich label to grace both male and female wardrobes season after season. Durable materials and reinforced stitching are synonymous with the label’s casual, no-nonsense pieces, making them a key part of maintaining its hard wearing legacy. Sound familiar? These workwear-driven brands all share the same rooted love of their past, reworked and brought to you in their own unique way. 

Stüssy

American label Stüssy has come a long way since its humble beginnings selling surfboards and a few graphic tees to friends, growing into a global cult phenomenon. It was founded by Shaun Stüssy himself back in the early 1980s, gaining popularity during the booming surf trend in California. Soon immersing itself in hip-hop and streetwear culture, Stussy has grown into the iconic label we know and love today. Its relaxed sweats, graphic tees, and shorts have become somewhat of a status symbol, all adorned with the signature script logo—a logo that came into the spotlight after Shaun scrawled his surname on surf boards with a broad-tipped marker.