Sportswear giant Nike needs no introduction. The brainchild of coach Bill Bowerman and athlete Philip Knight, the brand was originally dubbed Blue Ribbon Sports when it was founded in Portland in 1964. After the company’s first employee Jess Johnson suggested the name Nike, a nod to the Greek Goddess of victory, the label changed and the journey to the top of the sportswear game began.
Nike SB Zoom Blazer Mid Isle Neu Gr sneakers, Nike’s first creation, the 'Moon Shoe', was made using Bowerman's waffle iron and believe it or not, it was former NASA engineer Frank Rudy who had the revolutionary idea to use Air technology in sneakers. Fast forward to 87 and the legendary Air Max 1 became the first style to make this technology visible. For the latest colourways of this classic design, check out our Nike women's footwear edit.
However if its b-ball heritage you’re after, take the Air Force 1 for a spin, Bruce Kilgore’s hoops icon first hit the shelves in 1982, and was the first basketball shoe to feature Air cushioning. This signature style was co-opted by the early ‘00s hip-hop scene, with Nelly’s ‘Air Force Ones’ cementing its legacy.
For athleisurewear staples, check out Nike’s Essentials collection that’s brimming with classic tees and oversized hoodies. But if you require more technical apparel, try Nike’s All Conditions Gear (ACG) for high performing clothing designed to help modern adventure seekers.
Icon’s in their own right, look out for the Just Do It’ slogan and signature Swoosh logo that feature in every collection.