Asics Gel Lyte 3 END - Register Now on UrlfreezeShops Launches

der concepts x asics gel lyte iii salmon kuendigt sich, ASICS present an updated rendition of the classic silhouette courtesy of the shoe's designer, Shigeyuki Mitsui, and Mita Sneaker's Shigeyuki Kunii. An offering in its own right, the Gel Lyte III found favour upon original release in 1990 for its innovative twist on conventional sneaker design. Swapping out the usual tongue construction for a split tongue, the Gel Lyte III offered unparalleled comfort and a distinctive style, skyrocketing the trainer into effervescent cult-success.

30 years on, the Gel Lyte III remains a sneakerhead 1012A922 and a modern offering of exceptional footwear design. Presenting an updated rendition of the OG model, Mitsui-san and Kunii-san pay homage to the legacy of the Gel Lyte III, and their home nation of Japan. Constructed with a zip closure to the split tongue for a highly contemporary take on the defining characteristic of the style, the red and white colouration nods to the Hinomaru, the official flag of Japan. Complete with a translucent outsole, the words "far east" sit boldly underfoot as a final flourish of the two legendary designers' distinctive visual style.

The Asics Gel Lyte 3 END is available for registration online now via UrlfreezeShops Launches.