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Nike tiene a Tinker Hatfield London and Paris - Seoul is home to almost half of South Korea's total population. This dense populous - and a fluidity of influence flowing from east to west and back again - has given rise to a pervasive sense of self-expression and individuality for the city's inhabitants, resulting in some of the most highly documented and diverse street style in the world.

Each season, an inner sanctum of Seoul's prolific style set congregate outside Dongdaemun Design Plaza in the South Korean capital, ready to absorb the latest collections from the region's most noteworthy labels. Hyper-relevant brands are mixed effortlessly with the latest hype sneakers in a cocktail that has appointed Seoul one of the most progressive cities in the world. Home to a range of colliding aesthetics, style cues as disparate as the kitsch joie de vivre of K-Pop to the enduring conflict between North and South Korea converge to deliver fresh expressions of global style and luxury.

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