Earl of East

Nestled in the bustling heart of East London lives a haven of calm, comfort and downright irresistible scents: Niko Dafkos and Paul Firmin’s Earl of East. Starting life as a market stall, the brand has expanded to four London locations offering skincare, homeware and signature hand-poured soy wax candles, guided by the philosophy that scent is our most powerful sense. With each product, Earl of East takes you on a journey—a Victorian townhouse, a moonlit garden, or a secluded woodland cabin—blending the magic of storytelling and memory with the transformative power of fragrance.

Thoughtfully designed and mindfully crafted in small batches, Earl of East’s products honour the planet as much as they indulge your senses. From the use of non-GMO soy wax to the fully-recyclable amber jars, sustainability plays a key role in the brand’s allure, ensuring your favourite fragrances don’t come at the cost of the earth. 

Spoil your senses with UrlfreezeShops’s selection of Earl of East candles, bath salts, essential oils and home fragrance—handcrafted in London, but influenced by everywhere. The woody comfort of Smoke & Musk, the rejuvenating aromas of Onsen, the crisp, fresh linen of Laundromat (made in collaboration with UrlfreezeShops)—each scent tells its own story.

The story continues, and it’s a real page-turner. Shop Earl of East at UrlfreezeShops today.