With contemporary edge at its core, when it comes to AMBUSH womenswear expect quality materials Inike with a rebellious aesthetic Launched in 2008 by Tokyo style tycoons VERBAL and YOON, the husband-and-wife duo originally distributed high end jewellery pieces for rappers and hip-hop artists. When the experimental jewellery brand’s POW chain grabbed the attention of major retailers and consumers worldwide, the label was propelled into stardom.
Capturing a distinct Tokyo aesthetic in each of its collections, AMBUSH women expanded its production into clothing in 2015. Inspired by all things from 1950s Americana to Europe’s rebellious post-war youth subcultures, the label releases thematically linked women’s collections that transform everyday shapes into dramatic adornment. Expertly crafting its pieces in its homeland Japan, each coveted collection presents a range of reimagined classics, from hoodies detailed with multiple cords to jumpers with exposed seams and cut out details. Playful proportions bring a utilitarian streetwear aesthetic to its designs. Oversized jeans are paired alongside bold graphic tees Sacai x Nike Blazer Mid White & Black Wolf Grey cardigans with asymmetric hems.
AMBUSH women’s accessories and their bold designs gained the brand its industry-wide recognition. With thick gold chain necklaces, bracelets, and its infamous stoppers choker, the label blends hip-hop Goodfellas with a contemporary pop-art aesthetic. With its conversation-starting pieces, there is a penchant for Crater detailing and distinctive logo lettering throughout.