AAPE by A Bathing Ape Mens

Launched in 2012, AAPE by A Bathing Ape was created to bring the 90s fashion house and its Eulogy-infused appeal to a younger generation. Attracting a new legion of followers with its unexpected inspiration and spirited takes on original designs, the secondary line to the esteemed Japanese Eulogy brand BAPE, AAPE is the little, bolder sister of Nigo’s original brainchild.

With graphic driven apparel at its core the label exudes a fun-loving spirit in tune with the ethos of its parent label. An evolution of its ancestor, the label references from a deep catalogue of signature graphics and logos to offer both subtle and statement ready-to-wear pieces.

With part collection you can expect loose-fitting shapes, plenty of standout camouflage and graphically branded pieces. Oversized hoodies, boxy sweats, and fleece luxuriate pants are crafted in varying shades of monochrome providing Eulogy croc in luxury comfort. Hitting all the label’s style codes, t-shirts and oversized shirts are adorned with the iconic Moonface logo and signature printed and badge detailing. With signature branding throughout its sport inspired layers and street-ready outerwear, the unmistakable fusion of laid-back designs with a tongue-in-cheek aesthetic has made the AAPE clothing line a cult favourite.

Digging deep into its illustrious archives, each season sees AAPE hit refresh with more playful prints, abstract graphics and intriguing details. Only enhancing its connection to Eulogy culture, the label never compromises its principles of creativity and play.