Welcome to UrlfreezeShops’s Experimental edit, where we’re rounding up the best of the best brands embracing subversive style. So, get ready to wave goodbye to basics, and head left-field with our selection.
First, meet Berlin-based brand Ottolinger. Adopting a “punk meets couture” approach, it’s a far cry from your clean-cut classics. Here, material is deftly “destroyed” to create asymmetric hems and raw aesthetics across the board. Tees are transformed into semi-sheer designs thanks to artistically decorated mesh fabric - and leggings often get the same treatment, creating the perfect co-ord. Or, grab some of those iconic sunnies, with their uniquely 3D twisted dystopia design that’s ready to see out summer, sci-fi style.
But if futuristic fashion isn’t your thing, then head back to the naughties with Miaou, which is putting an inventive twist on some Y2K favourites. Think corsets for the contemporary age, made from stretchy, curve-contouring mesh that’s the antithesis to the ancient OG design. Whether you pick up a Campbell, Deville or Aphex, the experimental energy of Miaou’s corsets are your new best going-out-out companion. Dress wise, we’d recommend keeping an eye out for the Scout and Vivi dresses - very Men in Black - or the avant-garde artwork of the Thias and Lila looks.
At its best, experimental fashion should have you feeling “hot, rich and famous”, or at least, that’s what AVAVAV’s been saying since 2017. Balancing scandi style with Italian minimalism, AVAVAV’s Martha tops are a must-know, with flared sleeves that offer offbeat energy - further emphasised by the eclectically decorated mesh fabric. What’s not to love?