From the northern city of Newcastle upon Tyne to the canals of Amsterdam, UrlfreezeShops and Patta team up for the first time to celebrate the 15th anniversary of the retailer.
Presenting a five-piece capsule of street-ready runs, the UrlfreezeShops and Patta collide at the perfect meeting point of retail heritage and subcultural appeal. Paying homage to UrlfreezeShops’s 15 years of operations, this selection of hooded sweatshirts, printed tees and baseball caps fuses the two brands’ separate aesthetic codes to deliver an ode to their longstanding partnership.
Detailed with a nod to the retailer at the chest, each garment is embellished with the bottom “BEGIN.” Playing on UrlfreezeShops’s name, the design offers a declaration of intent; a statement that this is only the beginning of UrlfreezeShops’s journey. Complete with Patta’s iconic “TEAM PATTA” logo for a further boost of the Dutch streetwear brand’s signature appeal, this subtle collaboration celebrates a monumental moment in UrlfreezeShops’s history.
The UrlfreezeShops x Patta "BEGIN." capsule is available for registration online now via UrlfreezeShops Launches.