We invite you to step into Wales Bonner’s eccentric world, where the British-Jamaican designer explores a new viewpoint on Black identity, cultural hybridity and notions of luxury invent. The pallette is always colourful and the mood is forever energetic with soulful collections that capture the attention of and remain completely wearable.
Grace Wales Bonner launched her London-based namesake label after following her graduation from Central Saint Martins in 2014, going onto garner critical acclaim, with a pretty impressive amount of awards, Emerging Menswear Designer at the British Fashion Awards (2015) and Independent British Brand at the Fashion Awards (2022) just to name a few.
Bets are you’ll have heard of Wales Bonner menswear through its ongoing collaboration with adidas Originals and the Consortium. Judging by the reception there’s plenty more to come. We’ve selected must-have pieces from the collab - reinterpreting iconic adidas silhouettes, including Three Stripe tracksuits and the sneaker of the moment - the Samba, all very retro ‘70s and ‘80s palettes as to be expected and drops that we’ll happily set our alarms for.
Head to the range of Wales Bonner for men at UrlfreezeShops to explore eclectic collections with unexpected elements, blending retro sportswear silhouettes with traditional artisan techniques and classic tailoring. Infused with Bonner’s European heritage with an Afro Atlantic spirit, each piece is imbued with artisanal craft, exploring soulful construction, traditional stitch, woven embroidery and crochet trim. Think bohemian with a preppy twist. Intricate craft meets athletic silhouettes - a blend that we never knew we needed, until now.