Workwear brand Dickies, founded in 1922 by C.N. Williamson and E.E. ‘Colonel’ Dickie in Fort Worth, Texas, has grown into a global label loved by a variety of subcultures. From providing nine million heavy duty U.S. military uniforms during World War II to being the go-to brand for 90s rappers and skaters, Dickies now serves over 100 countries around the world.
Using thick, durable materials to craft its pieces, the utilitarian Dickies men's style is instantly recognisable. Additional pockets, reinforced seams, and stretch fabric that adds to the ease of movement are design staples amongst some of its best-selling garments, like the Bib overalls, work shirts, and iconic Dickies work pants. The neutral colour palette ages well too, intentionally chosen to serve the workers who wear Dickies, and now streetwear enthusiasts worldwide.
Blurring the line between fashion and functionality, Dickies menswear is without a doubt one of the most popular international workwear brands, and it's clear to see why. Branching out creating streetwear staples like graphics t-shirts, waist bags, and sweatshirts, the heritage-rich label offers something for everyone. The signature horseshoe logo, colourful and instantly recognisable, finishes each menswear piece off with a healthy dose of authenticity and heritage, spotlighting the spirit of the American worker.
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